Jagadguru Shri Kripalu Ji Maharaj’s teachings on the power of chanting and kirtan are rooted in the ancient Indian spiritual tradition, which recognizes the transformative power of sound and vibration. Maharaj believed that the Divine Name was not just a word or a sound, but a manifestation of the Divine itself. Chanting the Divine Name with devotion was a way to connect with the Divine and experience its presence within oneself.